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Ubiquitous: being liberated from the codex - being liberated from the space. The idea of everywhere, or seeming to be everywhere, elsewhere. No physical scarcity. Just reproduction. Infinite perfect copies of - what? Infinite perfect copies of nothing. Just re-thinking the concept of aura. No scarcity and no more mass media. Just long tails. Just what we want and when we want it. Exploring new forms - new possibilities.