Icon design: 'Carpaccio Magazine Wallpapers iPhone/iPod App'
This post is also available in: Spanish
Úrsula Brage is the designer of the ‘Carpaccio Magazine Wallpapers iPhone/iPod touch App’ icon. We have previously posted about this project at this blog (first UI mockup and first video of the App). Today we want to share with you some icon designing guidelines and some ideas about the Carpaccio Magazine Wallpapers App icon design.
When you’re surfing through the App Store looking for an App, the first thing that will catch your attention is the icon of the App. The icons must be really attractive for the user we’re targeting our App, as we have to make him/her want to check the App’s description. That’s the reason we must follow some guidelines when we design icons.
Outstanding from the crowd
Your App icon will be the first thing the user will see. And they will see your icon surrounded by other icons. You must try to establish a ‘love at first sight’ relationship with the future user of your App. The only weapon you have to achieve this is your App icon, so you must out-stand from the crowd.
Coherence between the App icon and the App interface
There must be a relation between your App icon and the design of your App interface. The App icon must satisfy the user needs. If your App icon makes the user feel X and the App interface makes the user feel Y, then the user will feel frustrated. He/She will end up deleting the App from his/her device. If they have paid for the App, they will write a bad review about your App at the App Store. And, what’s worse, you won’t be trusted as a developer anymore.
If we want to achieve a great coherence between the App icon & the App itself we must follow some guidelines:
- The icon design must be coherent with the interface design
- The icon design must show to the users what they will find inside your App
- The App must give the users what they expected seeing the icon (you must be careful with giving expectations that you can’t satisfy later)
The icon design must be conceptual. You shouldn’t add words, letters,.. as you will confuse the user. You must try to be as much conceptual as possible. Think about the essential idea of your App. If we add words and drawings (symbols), the users won’t be able to understand in an instant what’s the App about. They will have to decode words and drawings and probably they will end up ignoring our App. We must keep our design conceptual. That’s the reason it’s better to hire an illustrator or a graphic designer specialized in this kind of work. There’s nobody better than them to do this job.
‘Carpaccio Magazine Wallpapers App’ Icon
As we can see, the icon design is a really important part of an App development project. Develop and send the App to the App Store isn’t enough. When we had to design the icon of Carpaccio Magazine Wallpapers App we decided to commission the project to the designer Úrsula Brage. We had worked with her previously and she’s a really great designer/illustrator to work with. We show her the video we had recorded of the App and explained to Úrsula some general ideas. After some days, she sent us the first drafts and different versions of the icon. Together we decided the final colors of the icon.
We’re really happy to have contacted Úrsula for this icon design. We have asked her some questions about the icon idea/concept and this is her answer:
I had several ideas in mind… Several key concepts for this design: the icon had to represent the downloading wallpapers service. I wanted the icon to have some physical connotations. iPhone and iPad icons seem to be dragable objects, objects that can be moved inside the interface, they can be also understood as doors (paths and connections) to the service or the new universe proposed by every single App. In this case, my idea was very simple: I understood the App as an infinite gallery, a room (a personal space for every user) which communicates with another room, and another, and another… The multi-colored wallpapers not only explain the possibility of changing the decoration, but also the absence of walls in a physical sense: the possibility of multiple walls, of liquid walls, of mutant walls…